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Does Setting Service Areas in Local SEO Impact Ranking?


If you’ve ever dipped your toes into the world of local SEO, you’ve probably come across the concept of setting service areas. But what exactly does that mean? More importantly, “Does Setting Service Areas in Local SEO Impact Ranking?”

Traditionally, the wisdom whispered through the SEO community was a resounding “nah.” But hold on to your pith helmets, explorers, because recent whispers suggest things might be changing.

So, buckle up as we delve into the wilderness of local SEO and explore the murky waters of service areas. Is it a ranking booster or just another SEO myth?

The OG Take: Service Areas = Ranking Neutrality

For the longest time, SEO experts believed setting service areas in your Google Business Profile (GBP) had about as much impact on rankings as your choice of office chair (important for comfort, sure, but not exactly a game-changer for Google). This belief even landed a spot on the prestigious list of “Top 10 Local Search Ranking Factor Myths.”

Here’s the logic behind this thinking: Google already has a pretty good idea of where your business operates based on your address and other GBP information. So why would specifying service areas be an extra ranking boost?

The Plot Twist: Are Service Areas Becoming Ranking Rockstars?

Now, things get interesting. Some SEO ninjas have started noticing a trend. They’re seeing businesses that meticulously define their service areas experiencing a positive shift in local rankings within those designated zones.

Intriguing, right? Is Google giving businesses with clearly defined service areas a leg up? While there’s no official confirmation from the search engine giant itself, the anecdotal evidence is mounting.

Why This Shift Might Be Happening

There are a couple of theories swirling around this potential service area shake-up.

  • Clarity is King: Google loves businesses that make it easy for users to understand what they do and where they serve. Defining your service areas might be a way to signal this clarity, helping Google present your business to the most relevant searchers.
  • Spam Slayer: Unfortunately, the local SEO world isn’t immune to black hats trying to game the system. Some businesses might try to inflate their reach by claiming service areas they don’t actually cover. By giving weight to defined service areas, Google could be weeding out these spammy tactics.
  • Intention Matters: Imagine you’re searching for a plumber. You wouldn’t want to see results for plumbers across the state, right? By understanding your service areas, Google can ensure you’re shown to users with genuine local search intent.

Should You Be Updating Your Service Areas Right Now?

Hold on a minute, SEO Padawan. While the evidence is intriguing, it’s important to remember that Google’s algorithm is a closely guarded secret. There’s no guarantee that service areas are a confirmed ranking factor.

However, that doesn’t mean you should ignore them entirely. Here’s why setting your service areas can still be a strategic SEO move:

  • Improved User Experience: A clearly defined service area on your GBP tells potential customers exactly where you operate. This transparency builds trust and makes it easier for people to decide if you’re the right fit for their needs.
  • Location, Location, Location: Even if service areas aren’t a direct ranking factor yet, they can still play a role in how Google displays your business geographically. Defining them ensures you’re reaching the right local audience.
  • Better Than Being Lost: Leaving your service areas blank creates an information gap for Google. The search engine might struggle to determine your true reach, potentially leading to missed opportunities to connect with local searchers.

Be Strategic with Your Service Areas

Don’t go overboard and claim a service area the size of Texas when you only realistically cover a few counties. Be honest and accurate in defining your reach. This builds trust with potential customers and avoids any potential red flags for Google.

If you want to know about “How Local SEO Increases Profits?” Visit our blog page now!

Stay Tuned for the Next Chapter

The world of local SEO is constantly evolving, and the impact of service areas is a story still being written. We’ll be keeping a close eye on developments and keeping you updated. In the meantime, here are some additional things you can do to solidify your local SEO dominance:

  • NAP Consistency is Key: NAP stands for Name, Address, and Phone Number. Make sure this information is consistent across all your online listings, including your website, Google Business Profile, social media profiles, and local directories. Inconsistencies can confuse search engines and hurt your local ranking.
  • Content is King (Locally): Create high-quality content that targets your local audience. This could include blog posts about local events, tips relevant to your service area, or even customer testimonials. Local content shows Google you’re invested in your community and helps with keyword targeting.
  • Get Reviewed (Positively): Encourage your happy customers to leave positive reviews on your Google Business Profile and other online platforms. Positive reviews not only build trust with potential customers but they’re also believed to be a local SEO ranking factor.
  • Embrace the Social Butterfly: Being active on social media platforms like Facebook and Nextdoor can help connect you with local customers and build brand awareness. Engage with your followers, share local content, and participate in relevant conversations.

If you’re looking for an SEO agency to handle your local SEO needs, just give Click Typhoon a call now! 

The Final Verdict: It’s All About Optimization

So, the jury’s still out on whether service areas are the ultimate ranking silver bullet. But here’s the good news: setting them up is a simple and effective way to optimize your local SEO presence.

Think of it as putting up a neon sign that screams “We serve your area!” to both potential customers and, maybe just maybe, the Google algorithm gods.

Remember, local SEO is a marathon, not a sprint. By consistently implementing these strategies and staying informed about the latest trends (like the potential impact of service areas!), you can ensure your business remains visible in local search results and attracts the customers you need to thrive.

So, what are you waiting for? Grab your metaphorical pith helmet and get ready to explore the wilds of local SEO! With a little effort and the right approach, you can navigate your way to local SEO success. Confused by the swirling rumors about service areas and local SEO? Click Typhoon can silence the chatter and reveal the truth. Our local SEO experts will analyze your business and craft a strategy that puts you in front of the customers who matter most, regardless of Google’s latest algorithm twists. Don’t get lost in the local SEO jungle – let Click Typhoon be your guide to ranking success. Contact us today for a free consultation!

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