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Free SEO Tools Every Website Owner Should Be Using


If you own a website, you’re probably aware of how crucial Search Engine Optimization (SEO) is for your online success. SEO helps your site rank higher on search engine results pages (SERPs), driving organic traffic and increasing your chances of converting visitors into customers. However, SEO can be complex and time-consuming, which is where SEO tools come in handy. The best part? Some of the most powerful SEO tools are free! In this blog post, we’ll explore some free SEO tools every website owner should be using to boost their site’s performance.

Let’s dive into the “Free SEO Tools Every Website Owner Should Be Using” now!

Keyword Research: Unearthing the Golden Nuggets

They say knowledge is power, and in the SEO world, that knowledge comes in the form of keywords. These are the search terms people use to find what they need online. Keyword research helps you understand what your audience is looking for and allows you to tailor your content accordingly. Here are some free tools to crack the keyword code:

  • Google Keyword Planner: This built-in tool from Google Ads (don’t worry, you don’t need to pay to use it!) is a goldmine for keyword research. It provides search volume estimates and competition levels and even suggests related keywords to help you expand your reach.
  • AnswerThePublic: Ever wondered what people are REALLY searching for? AnswerThePublic takes your seed keyword and throws it into a magical question cauldron, spitting out a mind map of questions, prepositions, comparisons, and more. It’s a fantastic way to discover long-tail keywords (more specific searches with lower competition) that can attract highly targeted traffic.
  • AlsoAsked: Want to see the questions popping up in the “People also ask” section on Google search results? AlsoAsked scrapes these questions for your chosen keyword, giving you valuable insights into what users are curious about after their initial search.

Technical SEO: Building a Strong Foundation

Imagine your website as a house. Great content is the furniture, but a solid technical foundation is essential. Free SEO tools can help you identify and fix technical issues that might be hindering your website’s visibility.

  • Google Search Console: This free gem from Google is like having a direct line to the search engine itself. It crawls your website, identifies technical errors (like broken links or slow loading times), and offers suggestions for improvement. It also allows you to submit your sitemaps and track your search performance.
  • Screaming Frog SEO Spider: This free desktop application crawls your website like a super-powered spider, uncovering technical SEO issues like missing meta descriptions, duplicate content, and broken redirects. It’s a fantastic tool for identifying areas that need attention.
  • GTmetrix and Google Pagespeed Insights: Website speed is a crucial ranking factor. These free tools analyze your website’s speed and performance, providing actionable insights on how to make your website load faster and improve the user experience.

If you want to learn more about “What Is Technical SEO?” Visit our blog page now to know all about it!

Content Optimization: Crafting Content that Converts

Content is king, but SEO-optimized content is royalty! Here are some free tools to help you create content that both users and search engines love:

  • Yoast SEO: This popular WordPress plugin acts as your on-page SEO coach. It analyzes your content for keyword usage, readability, and other SEO factors, providing suggestions for improvement. It’s a great way to ensure your content is hitting all the right SEO marks.
  • Hemingway Editor: Readability is key. This free online tool highlights complex sentences and suggests simpler alternatives, making your content easier for users to understand (and for search engines to process).
  • Surfer SEO: While the free version has limitations, it allows you to analyze top-ranking content for your target keywords. This can give you valuable insights into content structure, length, and even the entities (relevant people, places, or things) you should include in your content.

Backlink Analysis: Building Authority

Backlinks are like votes of confidence for your website. The more high-quality websites that link to yours, the more authoritative your site becomes in the eyes of search engines. Here are some free tools to help you track your backlink profile:

  • Ahrefs Backlink Checker: The free version of Ahrefs allows you to check a limited number of backlinks for your website. While it won’t give you a complete picture, it’s a good starting point to see who’s linking to you and identify potential link-building opportunities.
  • Moz Link Explorer: Similar to Ahrefs, the free version of Moz Link Explorer offers a glimpse into your backlink profile. It can also help you identify broken backlinks, which can actually harm your SEO, so you can fix them.

Going Beyond the Basics: Free Tools for Extra Credit

Once you’ve mastered the SEO fundamentals, these free tools can help you take your website to the next level:

  • SimilarWeb: This free tool allows you to see website traffic statistics for your competitors (and even your own site). With this information, you can identify popular content topics, traffic sources, and even referral websites, giving you valuable insights for your own SEO strategy.
  • Google Trends: Ever wondered what people are searching for over time? Google Trends lets you see the popularity of specific keywords, helping you identify seasonal trends and adjust your content strategy accordingly.
  • Ubersuggest: This freemium tool offers a limited number of keyword suggestions and search volume estimates. While the free version has limitations, it’s a good option for finding long-tail keywords and niche topics.

Are you looking for a reliable SEO in Stratford? Give Click Typhoon a call now! Our SEO in Stratford experts are always ready to help you out. Reach out now!


Free tools are a fantastic starting point for SEO, but they have limitations. As your website grows, you might consider investing in premium SEO tools that offer more in-depth features and data. However, with the right combination of free tools, dedication, and strategic creativity, you can significantly improve your website’s visibility and attract more organic traffic without breaking the bank.

Consistency is Key! SEO is a marathon, not a sprint. Regularly use these free tools, analyze your data, and refine your strategy over time. You’ll be amazed at how far you can climb the SERP jungle gym with a little dedication and these handy free tools.

Now, go forth and conquer the digital world! Remember, with the right SEO tools and a strategic approach, you can make your website the king of the SERP jungle. Just be sure to use these tools ethically and focus on creating high-quality content that provides value to your audience. Stuck in SEO quicksand? Watching your website sink further down the search results page. Click Typhoon can be your SEO lifeline. We’ll show you how to leverage powerful FREE tools to dominate keyword rankings and unearth organic traffic like a pro. Don’t wait – claim your free consultation today and start ruling the SERP jungle!

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