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How to Add Keywords to Shopify


Are you an e-commerce entrepreneur using Shopify to power your online store? If so, you’ve made a wise choice! Shopify offers a user-friendly platform that enables you to build and manage your online business effectively. One crucial aspect of optimizing your Shopify store for search engines is adding keywords strategically.

In this article, we’ll guide you on how to add keywords to Shopify to boost your store’s visibility and attract more organic traffic.


In the competitive world of e-commerce, getting your products or services discovered by potential customers is essential. By incorporating relevant keywords into your Shopify store, you can improve its search engine ranking and increase the likelihood of attracting organic traffic.

Understanding Keywords

Keywords are the words and phrases that users type into search engines when looking for specific information or products. By using these keywords strategically throughout your website, you can signal to search engines that your content is relevant to those search queries.

Researching Relevant Keywords

Before adding keywords to your Shopify store, it’s crucial to conduct keyword research. Start by brainstorming potential keywords that are relevant to your business. Then, use keyword research tools like Google Keyword Planner or SEMrush to identify high-traffic keywords that align with your products or services.

How Do I Know Which Keywords to Use?

Once you’ve done your keyword research, you can begin adding keywords to your Shopify store. You’ll want to use the keywords that are most relevant to your products or services and have the highest search volume – these are the ones that will be most effective in attracting organic traffic. Additionally, you should avoid using overly-competitive keywords, as these are challenging to rank for.

Where Should I Add Keywords in My Shopify Store?

When adding keywords to your Shopify store, you’ll want to focus on two key areas: product descriptions and page titles. Product descriptions are a great place to include relevant keywords, as this content is indexed by search engines. You should also add keyword-rich page titles that accurately reflect the content of each page, as this will improve your SEO and make it easier for users to find your store.

Optimizing Product Titles and Descriptions

One of the most important areas to include keywords in your Shopify store is in your product titles and descriptions. Craft compelling and descriptive titles that incorporate relevant keywords naturally. Ensure that your product descriptions are informative, engaging, and keyword-rich.

Incorporating Keywords in URLs

Optimizing your product URLs with keywords can also improve your search engine visibility. When creating or editing product URLs in Shopify, include relevant keywords that accurately describe the content of the page.

Writing Keyword-Rich Content

Apart from product descriptions, you should also focus on creating keyword-rich content throughout your Shopify store. This includes your homepage, about us page, and any additional landing pages. Incorporate keywords naturally within your content to enhance its visibility to search engines.

Utilizing Meta Tags and Descriptions

Meta tags and descriptions provide concise summaries of your web page content to search engines. By utilizing relevant keywords in your meta tags and descriptions, you can optimize your Shopify store for improved search engine visibility. Learn more about “Do Shopify Tags Help SEO” on our blog page now!

Creating Engaging Blog Content

Blogging is an effective way to attract organic traffic and establish your brand’s authority. Write blog posts that are informative, engaging, and optimized with relevant keywords. This will not only help drive traffic to your Shopify store but also keep visitors engaged and informed.

Using Keywords in Image Alt Text

Images play a crucial role in e-commerce websites, and optimizing them for search engines is often overlooked. When uploading images to your Shopify store, make sure to include descriptive alt text that contains relevant keywords. This helps search engines understand the content of the image and improves the overall SEO of your store.

Monitoring and Adjusting Keyword Performance

Once you’ve added keywords to your Shopify store, it’s important to monitor their performance. Utilize analytics tools like Google Analytics or Shopify’s built-in analytics to track the organic traffic and conversions generated by specific keywords. Adjust your keyword strategy accordingly to maximize your store’s visibility and profitability.


Incorporating keywords effectively is a crucial aspect of optimizing your Shopify store for search engines. Having the right knowledge and tools can help you make the most of your keyword strategy and increase organic traffic to your store. By following the steps outlined in this article, you can enhance your store’s visibility, attract organic traffic, and ultimately boost your e-commerce success. We hope this guide has helped you understand how to add keywords to Shopify. Good luck!

Are you planning to start a Shopify business soon? Just give Click Typhoon a call today! Our SEO strategies are tailored to fit your business needs, ensuring faster and better results. With proven results, our team of Shopify SEO Services experts can help you get the most out of your Shopify store. Get in touch today and find out how we can help your business succeed!

FAQs: How to Add Keywords to Shopify

How many keywords should I target for my Shopify store?

The number of keywords you target depends on the size of your store and the variety of your products or services. It’s advisable to focus on a mix of high-traffic keywords and long-tail keywords that are specific to your niche.

Can I add too many keywords to my Shopify store?

Yes, keyword stuffing or excessively adding keywords can harm your store’s SEO. It’s important to use keywords naturally and strategically, focusing on providing valuable content to your users.

Are there any Shopify apps that can help with keyword optimization?

Yes, there are several Shopify apps available that can assist with keyword optimization, such as SEO Manager, Plug in SEO, and Smart SEO. These apps provide features and recommendations to improve your store’s SEO performance.

How long does it take for keyword optimization to show results?

The time it takes to see results from keyword optimization can vary depending on factors like competition, the age of your store, and the quality of your content. It’s important to be patient and consistently monitor and adjust your keyword strategy.

Can I change keywords in my Shopify store after adding them?

Absolutely! SEO is an ongoing process, and you can always refine and adjust your keyword strategy based on performance and changes in your business.

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