How to Get More Roofing Jobs Through Online Marketing
In today’s competitive roofing industry, the days of relying solely on door-knocking, yard signs, or print ads are quickly fading. Homeowners are turning to search engines, social media, and digital directories to find reliable roofing companies. If you’re still asking, “How do you generate roofing leads?”, the answer is clear: go where your customers are—online.
Digital marketing is no longer optional—it’s essential. From Google Ads and YouTube videos to Facebook lead forms and search engine optimization (SEO), there are more ways than ever to bring high-quality roofing leads directly to your business.
This guide breaks down how online marketing can consistently drive new roofing jobs, enhance your brand visibility, and help you outpace competitors who haven’t made the shift. Whether you’re a solo contractor or run a growing roofing company, these strategies can be customized to fit your goals and market.
What Is a Roofing Lead?
A roofing lead is a person or business interested in roofing services, whether it’s a simple repair, full roof replacement, or inspection after storm damage. These leads are typically gathered when someone fills out a contact form, calls your business, requests an estimate, or engages with your ads online.
There are two main types of leads roofing companies often deal with:
- Residential Roofing Leads – These come from homeowners needing repair or replacement services. Often urgent, they are highly time-sensitive and typically generated via search engines or local ads.
- Commercial Roofing Leads – These involve property managers or business owners looking for more complex roofing solutions. They often have longer sales cycles but higher job values.
And when sourcing leads, you’ll often encounter:
- Shared Leads: These are purchased from providers like HomeAdvisor or Thumbtack and are sold to multiple contractors at once. This reduces your chances of closing the deal, especially if you’re not the first to respond.
- Exclusive Leads: These are generated specifically for your company, either through your own marketing or an agency like Click Typhoon. They’re higher quality, more targeted, and offer better ROI.
How to Generate Roofing Leads
If your sales team is still knocking on doors or chasing down shared leads with little success, it’s time to adopt modern lead generation strategies that work. Below are seven proven ways to generate roofing leads using digital marketing.
1. Run Paid Google Ads
When someone searches “roofing contractor near me” or “roof replacement in [city],” you want to be the first business they see. With Google Ads, you can do exactly that.
Why it works:
- Targets high-intent users already searching for your services
- Lets you control budget and geographic targeting
- Offers measurable results and instant visibility
To succeed with Google Ads:
- Focus on local keywords like “emergency roof repair Toronto” or “best roofing company in Dallas”
- Set up conversion tracking so you know which ads bring in real jobs
- Use ad extensions (callouts, site links, location) to increase visibility
- Experiment with Performance Max or Smart Campaigns for automation
Bonus Tip: Geo-target your ads down to ZIP codes that frequently file storm insurance claims or have older homes.
2. Invest in YouTube Ads
Video marketing builds trust faster than text or static images. With YouTube ads, you can get in front of potential clients while they’re browsing how-to videos or home renovation content.
Create a 60-90 second YouTube ad that includes:
- A contractor or team member introducing your business
- Real footage of a recent roofing project or drone inspection
- A compelling offer like “Free Storm Damage Roof Check”
- A strong call to action (e.g., “Call now for a same-day quote”)
YouTube also allows precise targeting by:
- Location
- Interests
- Income level
- Device type
Retargeting viewers who watch but don’t convert can also improve your ROI dramatically.
3. Optimize Your Website for Local SEO
If your roofing business doesn’t show up in local searches, you’re invisible to the majority of homeowners looking online. Local SEO ensures your site ranks for queries like:
- “roof repair near me”
- “best roofers in [city]”
- “free roof inspection [city]”
Steps to improve your local SEO:
- Claim and optimize your Google Business Profile
- Add NAP citations (Name, Address, Phone Number) on reputable directories like Yelp, Angie’s List, and Houzz
- Collect genuine Google reviews from happy clients
- Post blogs and videos that target long-tail keywords (e.g., “how to tell if your shingles are damaged”)
Local SEO builds authority over time, and it’s one of the most cost-effective ways to generate roofing leads long-term.
4. Send Email Blasts
Email marketing still delivers one of the highest returns on investment in digital marketing.
Collect emails through:
- Website forms (offering a free estimate or guide)
- Social media campaigns
- Past clients and referral networks
Then segment your audience based on:
- Homeowner vs. property manager
- Past repairs vs. no work done
- Geographic region (especially after weather events)
Send useful, targeted content like:
- Storm checklists
- Before-and-after project highlights
- Seasonal maintenance reminders
Pro Tip: Include urgency (“Schedule before hail season starts”) to drive action.
5. Buy Leads Lists (With Caution)
Sometimes you need to fill your pipeline fast. Platforms like HomeAdvisor, Angi, or Bark can sell roofing leads, but remember, many of these are shared with multiple contractors.
While not ideal for conversions, these leads can be used to:
- Build retargeting audiences
- Test cold email scripts
- Warm up newer sales reps
Always ask:
- Is the lead exclusive or shared?
- How recent is the inquiry?
- Can I follow up multiple times?
Use them as a short-term supplement, not a core strategy.
6. Get Roofing Leads from Facebook
Facebook’s powerful ad targeting makes it a great platform to reach homeowners who may not yet be actively searching but are still in your market.
Run a two-stage campaign:
- Engagement Ad (video or testimonial): Builds brand awareness
- Lead Gen Ad: Captures contact info with pre-filled forms
Benefits include:
- Instant CRM integration
- Mobile-friendly forms
- High conversion from local targeting
You can even run lookalike audiences based on your best clients to find more just like them.
7. Offer a Referral Program
Referrals remain the most trusted form of marketing. Happy clients can bring you more business—if you ask.
How to launch a successful referral program:
- Offer a $50 gift card or a small rebate for every new client they send
- Make it easy: email templates, links to share, business cards
- Follow up and thank your referrer personally
Even a few strong referrals per month can lead to major revenue without any ad spend.
What Is the Best Way to Market a Roofing Company?
The best marketing strategy for a roofing company combines multiple digital touchpoints to create a consistent presence where your audience already spends time.
Key components of a successful roofing marketing plan include:
- Google Ads for immediate traffic and high-intent leads
- YouTube Ads for brand trust and local awareness
- SEO & Google Business optimization for organic visibility
- Facebook Ads to build a pipeline and engage the community
- Email marketing for nurturing and seasonal offers
- Referral programs to encourage word-of-mouth growth
It’s not about choosing just one method—it’s about creating a system that works together to bring leads in consistently.
Final Thoughts
Online marketing has changed the roofing industry for the better. Instead of spending your days door-knocking or chasing down shared leads, you can now generate a steady stream of exclusive, high-quality roofing leads using Google Ads, YouTube campaigns, SEO, social media, and email marketing.
But success doesn’t come from just running ads—it comes from running the right ads, targeting the right people, with the right message.
That’s where Click Typhoon comes in.
Click Typhoon specializes in helping roofing companies like yours dominate the digital space and convert online traffic into paying clients. Our expert Roofing SEO Services builds high-performing ad campaigns, optimizes your local SEO, and delivers exclusive leads tailored to your area and service. We don’t just generate clicks—we generate jobs.
Ready to take your roofing business to the next level? Contact Click Typhoon today to build a marketing strategy that drives real results. Get started now and turn your website into your top salesperson.
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How to Get Commercial Roofing Jobs
