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How Do You Conduct Technical SEO?


Imagine your website is a sprawling library filled with amazing content. But here’s the catch: the librarian (search engines) can’t find half the books (webpages), and the ones they can find are locked away (not indexed)! That’s where technical SEO comes in, acting as your friendly mapmaker, helping search engines discover and understand your website’s hidden treasures.

So, how do you transform your website from a labyrinth to a search engine paradise? Let’s dive into the exciting world of technical SEO and answer the burning question: “How Do You Conduct Technical SEO?” 

Crawling for Clues: Making Your Website Discoverable

Technical SEO starts with ensuring search engines can effortlessly find and explore your website. This process is called crawling, and search engines use special software called crawlers (think of them as robotic librarians) to navigate your web pages.

Here’s how to make your website crawler-friendly:

  • Sitemap Submission: A sitemap is essentially a blueprint of your website, listing all the important pages the crawlers should visit. Submitting your sitemap to search consoles like Google Search Console helps them discover your content efficiently.
  • The Power of Robots.txt: This file acts as a rulebook for crawlers, telling them which areas of your website are off-limits (like login pages) and which ones are fair game for indexing. Don’t accidentally block important pages from being crawled!
  • Be BFFs with Structured Data: Structured data is like labeling your library books with clear categories and summaries. It helps search engines understand the context and content of your web pages, making them more likely to be displayed in relevant search results.

Read more about “What Is Technical SEO?” by visiting our blog page today!

Taming the Index: Getting Your Website Seen

Once crawlers discover your website, they add it to their colossal index, like a giant library catalog. This is where the magic of search rankings happens! But here’s the thing: if your website has technical glitches, it might get flagged and excluded from the index altogether. Yikes!

Here’s how to ensure smooth sailing towards indexation:

  • The Broken Link Blues: Nothing frustrates crawlers (and users!) more than dead links. Regularly check for broken links using SEO tools and redirect them to relevant, functioning pages. This keeps the crawlers happy and avoids confusing dead ends.
  • Status Code Showdown: Every webpage has a status code, like a secret handshake with the crawlers. Common ones include 200 (OK) for functioning pages and 404 (Not Found) for broken ones. Ensure your website returns the correct status codes to avoid confusing the crawlers.
  • The Canonical Conundrum: Duplicate content can be a tricky SEO beast. If you have multiple pages with identical content, use a rel=”canonical” tag to tell search engines which page is the “original” and should be indexed. This avoids confusion and ensures your content gets the SEO credit it deserves.

Speed Demons and Mobile Marvels: Optimizing for Performance

Let’s be honest, nobody likes a sluggish website. Not you, not your visitors, and definitely not search engines! Site speed is a crucial ranking factor, so ensuring your website loads like a lightning bolt is essential.

Here are some technical SEO tactics to boost your website’s speed:

  • Image Optimization: Images are great for engagement, but large, unoptimized ones can slow down your website. Use tools to compress image sizes without sacrificing quality.
  • Caching Your Way to Victory: Caching stores frequently accessed files, like images and scripts, allowing them to load faster for returning visitors.
  • Mobile First: With the majority of searches happening on mobile devices, a mobile-friendly website is no longer a luxury, it’s a necessity. Use responsive design to ensure your website adapts seamlessly to different screen sizes.

Bonus Tip: Use Google’s PageSpeed Insights tool to identify areas for improvement and optimize your website for peak performance.

Internal Linking: Building Bridges Between Your Content

Imagine your website as a museum. Internal linking acts as the signage, guiding visitors (and crawlers) from one insightful exhibit (webpage) to another. A well-structured internal linking strategy helps search engines understand the hierarchy and relationships between your web pages, ultimately boosting your website’s overall SEO power.

Here are some tips for building a strong internal linking network:

  • Context is King: Don’t just stuff links everywhere. Use relevant anchor text (the clickable text) that accurately describes the linked webpage.
  • Link Variety is the Spice of Life: Don’t just link to your most popular pages. Link to relevant, informative content throughout your website to distribute SEO value and keep visitors engaged.
  • The Power of Silos: Organize your website’s content into thematic silos or categories. Silos help to structure your internal linking network by grouping related pages together. This not only improves the overall organization and navigation of your site but also enhances Waterloo SEO by signaling to search engines the relevance and depth of your content on specific topics. By strategically interlinking pages within each silo, you create a strong internal linking network that boosts both user experience and search engine visibility.

Content Clarity and Usability: Making Your Website User-Friendly

Technical SEO isn’t just about pleasing search engines; it’s also about creating a fantastic user experience. Here’s how to ensure your website is clear, concise, and a joy to navigate:

  • Meta Description Magic: The meta description is a short blurb displayed under your website title in search results. Craft compelling meta descriptions that accurately reflect your webpage’s content and entice users to click.
  • Headings Hierarchy: Headings (H1, H2, etc.) act as headlines for your webpage content. Use a clear hierarchy of headings to structure your content logically, making it easier for users to scan and understand.
  • Schema Markup Mastery: While structured data helps search engines understand your content, schema markup takes it a step further. It allows you to add rich snippets to your search results, like star ratings for products or event details. This can significantly boost your click-through rates.

Staying Ahead of the Curve: Monitoring and Adapting

Technical SEO is an ongoing journey, not a one-time fix. Search engine algorithms are constantly evolving, so staying informed and adapting your strategy is key. Here’s how to stay on top of your technical SEO game:

  • SEO Audit All-Stars: Regularly conduct technical SEO audits using SEO tools or consult an SEO specialist. Audits identify potential issues and provide a roadmap for improvement.
  • The Backlink Bonanza: Backlinks are essentially votes of confidence from other websites to yours. While not directly a technical SEO factor, a healthy backlink profile can indirectly improve your website’s authority and ranking potential.
  • Staying in the Know: The Waterloo SEO landscape is constantly changing. Subscribe to industry blogs, attend SEO conferences, and stay updated on the latest trends and best practices to keep your website optimized.

Conquering the Crawl and Ranking High

Technical SEO might seem like a complex beast, but by following these steps, you can transform your website into a search engine magnet. Remember, a technically sound website is the foundation for a strong SEO strategy. By making your website discoverable, indexable, fast, user-friendly, and adaptable, you’ll be well on your way to conquering the crawl and ranking high in search results. Confused by crawling, indexing, and sitemaps? Stop wondering and start winning! Click Typhoon’s Waterloo SEO experts can transform your website into a search engine dream machine. We’ll conduct a thorough technical SEO audit, optimize your site for speed and mobile, and ensure your content is crystal clear for both users and search engines. Schedule a free consultation today and watch your website rise to the top of the search results!

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