How to Do Keyword Research for Blogs and Attract More Readers
How do you do keyword research for blogs? If you’re a business owner trying to grow your brand online, this question has probably popped up more than once. Maybe you’ve tried throwing some keywords into Google, checked what your competitors are doing, or just winged it. And while those are decent starting points, the truth is that most websites stop at surface-level tips. If you’re serious about using blogs to attract more readers and turn them into customers, you need a strategy that goes beyond just plugging words into a tool.
This post will go deeper than the usual “use Google Keyword Planner and call it a day.” We’ll cover lesser-known keyword research methods and stats to help you understand what actually works and how to use those keywords to build a blog that gets traffic and builds trust. We’ll also show you how services like Click Typhoon’s Langley SEO team can turn your keyword research into real ROI.
Let’s break it down.
Why Keyword Research Matters (More Than You Think)
You already know that keywords help people find your content on search engines. But here’s the part most business owners miss:
Keyword research isn’t just about traffic. It’s about relevance.
Google is constantly evolving to match content with search intent, not just keywords. So, if your content doesn’t match what people actually want to read when they type a query, even a high-ranking blog won’t convert.
According to Backlinko, the average Google first page result contains 1,447 words—and it’s not just fluff. It’s packed with intent-driven content.
Keyword research helps you figure out:
- What your audience is actually searching for.
- What stage of the buyer’s journey they’re in.
- How competitive the keyword is (and whether it’s even worth chasing).
- And how to position your content to solve problems.
The Basics (But Better)
Let’s touch on some of the basics—but with a twist.
1. Start With Questions, Not Just Keywords
Most people type in “best keywords for [industry]” and start stuffing them into blogs. That’s backwards.
Instead, ask:
- What are my customers struggling with?
- What do they want to learn?
- What objections do they have?
Use those questions as your base. Then, use tools like:
- AlsoAsked.com – shows follow-up questions real users ask.
- AnswerThePublic – gives you actual phrases grouped by question type (how, why, when).
- Reddit and Quora – Search your niche and see how real people talk about problems.
This is a goldmine for long-tail keywords—phrases that are longer, less competitive, and easier to rank for.
2. Dig Into Intent
Let’s say you own a fitness studio in Langley, and you’re thinking about the keyword “weight loss tips.”
That could attract someone:
- Just starting their journey.
- Looking for supplements.
- Searching for gyms near them.
Each one is a different intent.
Use the SERPs to decode intent:
- Are most top results blog posts, product pages, or listicles?
- What are the headlines promising?
- Is Google showing FAQs or People Also Ask boxes?
Pro Tip: Create a table that maps keyword → intent → content type. This alone will keep your content laser-targeted.
What Most Blogs Won’t Tell You About Keyword Research
Now, let’s go off the beaten path.
1. Look at Zero-Volume Keywords
Most tools ignore keywords that don’t have search volume. But sometimes, these are hidden gems—especially if they’re super niche.
If someone searches “best CRM for dog trainers,” and you’re a SaaS company with CRM software, that might not show up on Ahrefs or SEMrush. But if you create a blog targeting that phrase, you’ll own it.
In fact, according to Ahrefs, 95% of all keywords get fewer than 10 searches per month—but those small queries can still convert like crazy.
Don’t chase volume. Chase relevance and conversion.
2. Spy on Internal Search Data
If your site has a search bar (especially eCommerce or service-based websites), dig into what people type in. This gives you unfiltered access to your audience’s brain.
- What terms do they use?
- What are they struggling to find?
- What blog posts could help?
Action tip: Install Google Site Search tracking via Google Analytics. You’ll start seeing what people are typing—and what they can’t find.
3. Steal Keywords from YouTube
YouTube is the second largest search engine in the world, and many blog writers ignore it. Type your topic into YouTube’s search bar and look at autocomplete suggestions.
You’ll get:
- Keyword ideas that are often fresher than Google’s.
- Phrases with clear video content that can be repurposed as blogs.
- High-engagement questions.
Combine those keywords with your blog topics to rank in both search and video (a powerful SEO combo).
How to Build a Keyword Map (Without Losing Your Mind)
Once you’ve done the research, it’s time to organize.
1. Cluster Your Keywords
Group them by:
- Topic: e.g., “digital marketing,” “email automation,” “SEO”
- Intent: e.g., informational, commercial, transactional
- Priority: based on competition and relevance
Use a spreadsheet or tool like Keyword Insights to visualize the clusters.
2. Assign Each Cluster a Blog Post
Each blog post should do the following:
- Target a primary keyword
- Include secondary keywords and questions
- Address one clear intent
This makes your content more focused, scannable, and SEO-friendly.
Use Tools, But Don’t Let Tools Use You
Keyword tools are great, but they’re not always accurate. Here’s how to get the most out of them:
- Google Search Console – See what keywords you already rank for and improve those pages.
- Ubersuggest – Great for affordable keyword ideas and competition analysis.
- SurferSEO or Frase – Help optimize blog content based on top-ranking pages.
But remember, no tool replaces understanding your audience. That’s where services like Click Typhoon shine.
How Click Typhoon Helps You Win With SEO
If keyword research feels overwhelming—or you’re just not seeing results from your current content strategy—Click Typhoon can help.
We specialize in Langley SEO services tailored for business owners who want real growth, not just rankings. From deep-dive keyword audits to optimized blog content that actually converts, our team helps you attract the right kind of traffic.
Whether you run a local business, a SaaS brand, or an online store, our approach is:
- Strategic
- Transparent
- Results-driven
No fluff. Just smart SEO that works.
Key Takeaways
- Start with questions, not just keywords. Know your audience’s pain points.
- Dig deeper into intent—what does your audience really want when they search?
- Don’t ignore zero-volume keywords or internal site search data—they’re goldmines.
- Use YouTube, forums, and niche communities for fresh keyword ideas that most businesses overlook.
- Build a keyword map to organize and focus your content strategy.
- Let experts like Click Typhoon help you scale with smarter, data-driven SEO strategies.
Ready to Grow Your Blog and Your Business?
If you’re tired of guessing your way through SEO, it’s time to get strategic.
Let Click Typhoon’s Langley SEO experts help you:
- Identify the right keywords for your niche.
- Create content that ranks and converts.
- Drive more traffic to your website consistently.
- Save time by letting pros handle the heavy lifting.
- Focus on your business while we grow your online presence.
Book a consultation with Click Typhoon today—your future readers (and customers) are waiting.
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Check out some of our blogs to help your SEO needs:
How to Research Keywords on Google Like a Pro
Ahrefs Keyword Research: A Step-by-Step Guide for Beginners
How to Research Competitors Keywords
