Tips for Writing Email Content That Actually Gets Clicked
Email marketing is far from dead—in fact, it’s thriving. According to a 2023 report by HubSpot, email marketing continues to deliver a staggering ROI of $36 for every $1 spent. But there’s a catch: getting someone to open an email is one thing—getting them to click is a whole different game. So, how do you write effective email marketing content that not only gets opened but actually gets clicked?
If you’re a business owner, you already know the value of every lead, every customer touchpoint, and every marketing dollar. You want your emails to work harder for you—to drive clicks, conversions, and sales. In this guide, we’ll go beyond the basics and dive into proven, practical strategies that most blogs skip. Plus, we’ll show you how companies like Click Typhoon can help you take your email and SEO game to the next level, especially if you’re targeting customers in places like Hamilton, Ontario.
How to Write Effective Email Marketing Content
Before we dive into tactics, let’s establish what makes email content effective in the first place. Good email content should:
- Grab attention
- Build trust
- Deliver value
- Drive action
Here’s how to make that happen:
1. Start with Data, Not Assumptions
Many business owners guess what their audience wants. Don’t do that. Use tools like Google Analytics, Hotjar, or your email platform’s built-in reports to find out what types of content your audience clicks on most.
Pro Tip: If you notice blog posts on a certain topic get higher traffic or social shares, try creating an email series around that theme.
2. Don’t Just Personalize—Hyper-Personalize
Everyone says “Hi [First Name],” but that’s table stakes. Hyper-personalization uses past behavior (like purchase history or page visits) to tailor the content. For example, “We noticed you looked at our SEO packages—here’s a limited-time deal just for you.”
According to Epsilon, emails with personalized subject lines are 26% more likely to be opened, but emails with personalized content convert 6x higher.
3. Write Like a Human, Not a Sales Robot
Ditch the jargon and talk like a real person. If you wouldn’t say it in a conversation, don’t put it in your email. A good test: read your email out loud. If it sounds stiff, rewrite it.
Steps to Effective Email Content
Crafting effective content is more than just writing; it’s a multi-step process. Here’s a step-by-step breakdown that goes deeper than the surface-level advice:
Step 1: Define the Email’s Mission
Every email should have one clear goal—don’t try to cram in a product launch, a blog update, and a testimonial video all in one. Focus is key.
Secret Tip: Create a “decision filter.” Ask: If this sentence doesn’t move the reader closer to the click, does it really need to be here?
Step 2: Use the “Inverted Pyramid” Structure
Put the most important information first. Your structure should look like this:
- Top: Hook and benefit
- Middle: Brief explanation or social proof
- Bottom: Clear CTA
This model matches how readers scan on mobile.
Step 3: Make It Scannable
No one reads walls of text. Use:
- Short sentences
- Bulleted lists
- White space
- Bolded takeaways
Step 4: Add Only One CTA
Multiple CTAs confuse the reader. Your job is to remove decision fatigue. Give them one obvious action to take.
CTA Examples That Convert:
- “Get Your Free Estimate”
- “Start My Free SEO Audit”
- “See the Hamilton SEO Success Stories”
Step 5: Add a Postscript (P.S.)
Yes, people read them. In fact, the P.S. often outperforms the body text. Use it to summarize the value or offer a time-sensitive bonus.
Increasing Email Click-Through Rates
Now that your content is solid, let’s optimize it for clicks. Here’s what most business owners overlook:
1. Curiosity Beats Clarity (Sometimes)
A subject line like “Quick question about your website” may get more clicks than “Our May Newsletter.” It’s vague—but intriguingly so.
Experiment: Try one curiosity-based subject line and one clarity-based to see what works best with your audience.
2. Think Beyond the Button
Your CTA doesn’t have to be a big green button. You can embed it into text (anchor links), use images, or even textual cliffhangers like:
“What we found shocked us. [Here’s the full story].”
3. Visual Cues Matter
Use arrows, whitespace, and bold text to guide the eye toward your CTA. If your CTA is buried at the bottom, make it stand out visually.
4. Mobile Optimization Is Non-Negotiable
More than 60% of emails are opened on mobile devices (Litmus, 2023). Make sure:
- Buttons are thumb-friendly
- Fonts are legible (14pt+)
- Layouts are responsive
5. Use Micro-Commitments
Break up big asks into smaller steps. Instead of “Schedule a 60-Min Call,” try:
- “Get a Free 5-Min SEO Analysis”
- “View Local SEO Options for Hamilton”
People are more likely to click when the task feels small and manageable.
Why Click Typhoon Can Help You Do More with Email and SEO
Email marketing and SEO are two of the highest-ROI marketing channels, and they work better together. For example, you can repurpose blog content into email drip campaigns or use SEO insights to inform email topics that resonate.
At Click Typhoon, we help business owners like you not just write better emails, but create a strategy that converts. Whether you’re just starting out or looking to scale, our Hamilton SEO services are designed to drive traffic, generate leads, and grow your local presence.
We’ve helped businesses across Ontario improve their click-through rates, Google rankings, and email engagement—and we can help you too.
Wrapping It Up
Getting clicks from email content isn’t just about being clever with words—it’s about understanding your audience, testing relentlessly, and guiding readers toward clear actions. If you treat each email like a mini sales funnel, you’ll start seeing results that go far beyond open rates.
Are you ready to boost your click-through rates and attract more leads with less effort? Partner with Click Typhoon and let our team handle the heavy lifting. Whether you’re focusing on SEO, email strategy, or local visibility in Hamilton, we’ve got you covered. Don’t settle for underperforming campaigns—get expert help that moves the needle. Reach out to us today and discover what targeted digital marketing can really do for your business.
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